In the past, Amazon and Apple, the world’s internet and cloud giants have been concentrating on the construction of data centers in different parts of the United States of America due to increased demand for internet services. However, data centers consume a large amount of energy and this has prompted the two companies to think outside the box and come up with a solution for an alternative source of energy to be consumed by their centers in future. Both Apple and Amazon have come up with huge projects for renewable energy worth millions of dollars in various states within the US.
Currently, Apple is constructing a data center in Mesa, Arizona which is yet to be completed. The company has already put in place measures to curb a possible energy issue by constructing a solar energy plant in Arizona. Recently, the company announced the completion of the plant which has a capacity of producing 50MW of renewable energy, adequate to power the new data center in the region.
In addition, Apple has plans to set up other renewable energy projects as it has contracted for another project in Central California with a capacity to produce 130MW solar energy. Similarly, Amazon has launched the construction of a wind energy plant in Texas, aimed at producing 253MW to power the company’s enormous cloud projects within the region.
These solar energy plants will go a long way in offsetting the energy consumption by the company’s existing and new data centers. According to latest sustainability report released by the company, a total of 54 million kWh was consumed by the data center in Oregon, 46 million kWh in Reno Nevada, 218 million kWh in Maiden North Carolina and 137 million kWh in Newark California in the year 2015. This depicts the need for an additional source of energy that will help the company to expand its internet and cloud business in different States.
The decision by Apple and Amazon to go for renewable energy as an alternative source of energy will not only offset the huge electric energy consumption by boosting the cloud business while making service delivery efficient. First and foremost, renewable energy will attract customers who depend on data centers for their daily business operations.
Such customers are likely to settle for a provider offering renewable energy that will aid them in achieving their individual sustainability goals. According to a recent survey, 70 percent of wholesale data centers customers are interested in doing business with data centers using renewable energy and the demand may increase significantly within the next 5 years.
Secondly, renewable energy plants will offer an alternative source of energy that will be cost effective for cloud and wholesale data infrastructure providers. The solar and wind plants will provide opportunities for wholesale data providers to have contracts for energy supply that will protect them from fuel and power price volatility that happens regularly in the market.
Renewable energy projects make Apple and Amazon major players to compete for customers with the leading data center providers such as Digital Realty Trust, Switch and Equinix who have made huge investments in renewable energy.